Overview:
Dog owners have become more and more prevalent in the Bay Area over the last decade, along with the mega boom of on-demand service apps. Lovin’ Pup is a dog walking app based in San Francisco, CA that looks to fill the heavy demand offering walks, boarding, and check-in visits. This company is the brain child of a close friend and she entrusted me to create the company branding and app interface and design.
Goals:
The goal was to create a minimalist yet beautiful interface with very simple navigation and functions. It needs to be familiar and inviting so that the user feels comfortable booking walks or house sitting for their pet.
Problems/Challenges:
The main challenge for this project is to create a product that can compete with other similar apps, and have a higher level of functionality and user appeal.
Sketches
Information Architecture
Wireframes
Custom Icon Set
Branding
