Concept:
So you’re into 80s-style workouts, leg warmers and leotards.
Or maybe you prefer wearing a mohawk and
gold chains while you get yoked?
Friends, at 24 Hour Fitness, you can hit your own
unique fitness goals—your way.
You choose your trainer.
You pick your motivation.
This is your epic training montage.
Now is the time to be the bright and
shining star of your fitness destiny.
I was part of a large team contributing to an RFP for Sparkling Ice that ended up winning the work for our agency. My role was Art Director contributing on the visuals.

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