Overview:
These days on-demand service apps are a seamless part of our everyday lives. Food delivery in particular has been a very popular market in the Bay Area. Milkman is an on-demand food delivery service that offers specialty foods and customer service, catering to a rapidly growing audience in the area. The delivery drivers will drive classic looking milk vehicles and dress in a milkman uniform, delivering fresh local dairy and other specialty breakfast products. Milkman will also have a late night dessert delivery service which is something no other companies currently offer.
Goals:
The goal was to design a fun yet classic feeling service that combines the best of both old and new world ideas. Milkman aims to create a new spin on the familiar and offer something more specialty and unique. The interface must be simple and intuitive, easily drawing in new customers and repeat patrons.
Problems/Challenges:
Currently there are no specialty or novelty on-demand delivery services, as well as services that offer late night delivery. The app must find a way to appeal to a niche audience and attract customers that already have their established food delivery services. The design and interface will play a key role in gaining the appeal and trustworthiness that Milkman needs in order to succeed.
Wireframes/Task Flows
Hi-Fi Mockups
